Bcard
The national consumer campaign for instant transfers by mobile number blink (blink P2P) has finished
7 January 2025
Sofia, January 7, 2025
The National card and payment scheme (NCPS), part of BORICA AD, has announced the successful completion of the national consumer campaign "Transfer by Mobile Number," which ran from July 1 to December 17, 2024. The campaign exceeded all expectations, solidifying blink P2P as the preferred service for instant transfers between individuals.
During the campaign, over 1,200 users received monetary rewards totaling more than 60,000 BGN.
In 2024, more than 1.27 million blink P2P transactions were processed, positioning the service among the market leaders in digital payments. Registered users surpassed 900,000 by November 2024, with the number expected to exceed 1.3 million in 2025.
Enhancements to blink services
In addition to the campaign's success, NCPS continued to enhance solutions based on blink technology:
Instant payments in euro: On December 3, 2024, the service for instant payments in euro was launched, attracting significant interest. In less than a month, 50,000 instant euro transfers were completed. Currently, the service is offered by "MyFin" EAD, "First Investment Bank" AD, and "Central Cooperative Bank" AD.
Upcoming features:
In 2025, the blink service will be expanded with new functionalities, including:
- Payments for hourly parking in blue and green zones,
- Donations for charitable causes,
- Subscriptions for public transport,
- Payments for private parking lots.
Blink P2P – innovation for everyday payments
Blink P2P enables instant transfers via mobile number without requiring complex IBAN details. The service is available 24/7, including holidays, and allows free transfers of up to 100 BGN.
"The campaign proved that users quickly adopt innovations when they meet their needs. The blink P2P service has transformed our daily financial habits and has established itself as a symbol of speed, convenience, and reliability," said Stoilka Arsova, Director of NCPS.
About the National Card and Payment Scheme (NCPS)
The National card and payment scheme (NCPS), part of BORICA AD, has been authorized for operational activities by the Bulgarian National Bank (BNB) since 2016 (defined under §1, item 36a of the Additional Provisions of the Payment Services and Payment Systems Act). All payment service providers licensed by the BNB participate in its management and operations.
NCPS was established with the primary goal of developing new electronic services for the public and private sectors. It creates conditions and standards for new payment methods to function with a unified service standard for consumers on the Bulgarian market.
NCPS operates under the bcard brand for card payments, bcard e-vouchers for electronic food vouchers, and under the blink and blink by mobile number brands for instant payments via accounts and mobile numbers.
For additional information, please visit: www.bcard.bg and www.blinkpay.bg.
